BOOK EVENT MARKETING AND COMMUNICATIONS
12 000 CFA
Title: Event Marketing And Communications
Publisher(s): Vuibert
Type of Book: Personal Development
Author: Mathias Lucien Rapeaud
Collection: Useful Guide
Publication: 03/26/2019 / 12/21/2022
Edition: 3rd edition
Nb. of pages: 192pages
Size:15 x 21cm
Paperback :Cover
Weight: 0.61kg
Interior: Black and White
sold as is
Description
Succeed in your event communication
A true roadmap for organizing an event, this guide gives the keys, practical tools, strategic steps, as well as the tricks of the trade in order to design and manage communication effectively.
New in this 3rd edition:
Contribution of new concepts and trends.
Focus on new technologies, connected objects, social networks.
Updates of all figures, company names, new entrants…
Updates on the development of business tourism, which is evolving very quickly (congresses, etc.).
New siteography.
The author – Mathias Lucien Rapeaud
A marketing and communications specialist, Mathias Lucien Rapeaud, trained in brand strategy and change management, has been organizing events for 15 years. Associate director and event strategy consultant, he has supported large groups and SMEs in managing their communication, and participated in the work of several commissions for the application of sustainable development to the events sector. He is also a bachelor’s and master’s teacher, including digital in his teaching.
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